2021年第三届电子商务与电子商务工程国际会议

Keynote Speakers 主旨报告

Prof. Yuan Sun, Zhejiang Gongshang University, China

Yuan Sun is professor and deputy Dean of School of Business Administration at Zhejiang Gongshang University, China.His main research interests include IT/IS usage, IT/IS Innovation, enterprise social media and electronic commerce. His research has been published in various journals, such as Information & Management, Journal of Enterprise Information Management, International Journal of Information Management, Enterprise Information Systems, Electronic Markets, Computers in Human Behavior, Computers in Industry, Computers & Education, Electronic Commerce Research and Applications, Industrial Management & Data Systems, and Journal of Computer Information Systems. Prof. Sun is currently serving as a Senior Editor for Information Technology & People, and an Associate Editor for Journal of Electronic Commerce Research and Journal of Global Information Management. He is a member of the council of the China Association for Information Systems.

Title: How Live Streaming Influences Purchase Intentions in Social Commerce

Abstract: As a new form of social commerce, live streaming shopping is becoming increasingly popular among Chinese consumers, which has aroused great interest among practitioners and researchers. Building a theoretical model from the perspective of IT affordance, our study examines how live streaming influences social commerce customers’ purchase intentions in China. We empirically measure the model by surveying customers who have shopped via live streaming shopping platforms including Taobao.com, JD.com, Mogujie.com, and Sina Microblog. Our results show that visibility affordance, metavoicing affordance, and guidance shopping affordance can influence customer purchase intention through live streaming engagement. Our study highlights the importance of understanding the implications of IT affordance for social commerce. Besides, this talk will discuss  the potential future research about how live streaming influences purchase intentions in social commerce.

 

Prof. Shaofeng Liu, Plymouth University, UK

Shaofeng Liu is Professor of Operations Management and Decision Making at University of Plymouth, UK. She is currently the Associate Head of School for Research and Innovation for Plymouth Business School. Her main research interests and expertise are in knowledge management, decision support systems, business digitalization and e-commerce, as well as enterprise information systems applications for supply chain management, resource efficiency, process improvement, quality management and value chain innovation. She obtained her PhD degree from Loughborough University, UK. She has undertaken a great number of influential research projects funded by UK research councils and European Commission with a total value of over €40M. Currently, she is the Principal Investigator for three Horizon 2020 projects funded by European Commission. She has published over 180 peer-reviewed research papers.

She sits on the Management Board for Euro Working Group on Decision Support Systems, an international professional society dedicated to decision making and decision support systems. She is the Associate Editor for International Journal of Decision Support System Technology (IJDSST) since 2015 and for Journal of Decision Systems (2013-2018), and Senior Editor for Cogent Business and Management (2015-2019). In 2020, she published a new book on “Knowledge Management - An Interdisciplinary Approach for Business Decisions”. For more details, please refer to her professional website: http://www.plymouth.ac.uk/staff/sliu1

Title: E-collaboration via Virtual Knowledge Networks to Enhance Resilience of Agri-food Value Chains

Abstract: United Nations Development programme has placed food as the second highest on its priority list which includes in total 17 goals. Agri-food value chains play an important role in providing food security and reducing hunger worldwide. However, agri-food value chains are exposed to enormous uncertainties and all types of risks, which present great challenges to all businesses involved. Agri-food value chain resilience has become an increasingly important topic for researchers and practitioners. In recent years, digital technologies such as Internet of Things have not only opened up new commercial opportunities for agri-food businesses, but also offered opportunities to design and operate resilient food value chains that can stand uncertainties and disruptions. Robust value chains underpinned by smart digital technologies, can now deliver quality food straight to consumers with faster speed and at reasonable cost. Digital technologies such as block-chain can trace food across the value chain to ensure food safety. More extraordinarily, the food on ordinary consumers’ tables today can be coming from all around the world without being restricted by local or regional seasonal changes. 

This talk will discuss three intertwined solutions all underpinned by emerging digital technologies, which enhance the resilience of agri-food value chains: e-collaboration, virtual knowledge networks and global communities of practice. A real case study is taken from a collaborative EU Horizon 2020 project, RUC-APS (standing for Agricultural Production Systems under Risk and Uncertain Condition, 2016-2022). The global collaboration includes partners from eight countries across Europe (UK, France, Spain, Italy and Poland), South America (Chile and Argentina) and Asia (China). A holistic framework for agri-food business digitalisation will be presented for future improvement.

 

 

 

 

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